Digital Marketing Strategies for Dentists

Online marketing for dentists can seem intimidating at first, but when done right they have the potential to boost your dental practice’s visibility online, which ultimately leads to new patients. Whether you’re using SEO to ensure your practice appears high on search results, PPC to target local searchers with specific demographics and behaviors, or content marketing to position yourself as an authority in your field, your marketing efforts will be much more effective when they’re geared toward your prospective patient base.

Marketing Dentistry: Proven Tactics for Success

One of the most cost-effective ways to promote your dental clinic is through a targeted display campaign. Unlike other marketing campaigns, digital ads can be geared to specific geographic areas and even behaviors, so you only pay for what works. Plus, with the right message and creative, you can build trust in your brand amongst patients who may have previously avoided a trip to the dentist.

Social Media Engagement

People turn to the Internet when they’re looking for information and a trustworthy source of knowledge, which makes social media the perfect marketing tool for dental practices. By sharing helpful tips, photos of your team, and updates about your practice, you can establish a positive rapport with prospective patients and encourage them to visit your office for their next appointment.

Google Reviews are an important part of your online presence. These can be added to your Google Business Profile (GBP) through the “edit business info” feature on mobile or desktop, and they can help your GBP rank higher for local searches. Learn more about how to manage your review strategy in our free eBook: How To Get More Google Reviews for Your Dental Practice.

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