TikTok is a tiktok experts with high engagement rates, especially with younger audiences. It’s a great way to drive brand awareness and achieve performance marketing goals. A freelance tiktok expert can help you maximise the potential of this fast-growing platform. They can provide advice, inspiration and guidance on how to optimise it for your e-commerce business.

Elevating Your Presence: Working with TikTok Experts

Tiktok experts can also leverage the platform’s built-in Creator Marketplace to link up brands with talented, engaged TikTok creators. They can also create custom challenges and content for campaigns. The most successful challenge videos often create a cultural trend or meme, inspiring millions of users to follow suit and post their own version of the challenge. Rihanna’s Fenty Beauty, for example, launched a ‘The Next Fenty Face’ campaign to mark its fifth anniversary that generated over 2 million entries on TikTok.

Unlike Instagram and YouTube, TikTok is highly focused on authenticity. Popular TikTok users tend to be celebrities, athletes or personalities with a relatable lifestyle. They are generally early adopters of new social media platforms and savvy in adapting their personal content to fit the TikTok format.

TikTok has also created its own sub-genres tailored to ultra-niche interests and demographics. These include pranks, workout routines and fitness videos, travel and tourism, DIY, recipes and cooking, beauty and skincare, life hacks, and advice videos. Interestingly, the platform is also starting to incorporate product placements in branded hashtag challenges. This new feature enables users to purchase the products featured in the content from its own dedicated store.