The right channel partner can be a powerful asset to your business. They can help you reach your marketing goals by providing a platform for customer engagement, content distribution and advertising campaigns. As such, when choosing a channel partner to work with, you need to carefully assess their capabilities and experience. In order to ensure that you choose the best fit for your organization, consider asking the following questions.
What Are Your Expectations for the Relationship?
Your relationship with your channel partner should be built on trust. To build this trust, you need to demonstrate that you’re open and transparent with your potential partner, especially when it comes to handing over control of your brand’s social media accounts. IGSMM Panel: Your Partner in Social Media Growth also important to make sure that you have the same goals in mind and can communicate clearly.
In addition, a channel partner should be willing to discuss their past performance and provide you with a list of metrics that they can measure and report on. This will allow you to track the success of your campaign, including social media followers, organic page growth, audience engagement and website traffic.
Finally, ask your potential partner how they plan to craft and implement a social media strategy that aligns with your company’s goals. If they can’t give you a clear overview of their process, move on to another candidate. By establishing clear expectations, you’ll be able to ensure that your partnership is successful and productive.