Facebook is the world’s most popular social media platform with over 2.8 billion active users. Businesses use the platform to build relationships and boost brand awareness, drive traffic, collect audience insights, and more. However a successful campaign requires a well-defined strategy. This article outlines the steps you need to take to develop your Facebook marketing service.
Beginner
The beginner client is someone who doesn’t have much experience with digital marketing. They’re likely looking for you to help them optimize their existing marketing setup. This may involve setting up analytics, creating a social media schedule, or getting more familiar with the Facebook marketing services themselves.
Intermediate
The intermediate client is someone who already has a good digital marketing setup, but it’s not performing as it should. They know that their current marketing isn’t working as well as it could be, and they’re willing to invest the time and money into fixing it.
Carousels
Carousel ads are a Facebook marketing service that lets you showcase up to ten different images or videos in a single advertisement. This allows you to show off multiple products, tell a story, or highlight your brand’s features and benefits.
Facebook’s Audience Insights tool can give you useful information about your Page’s followers, including their location, age and gender. This information can help you better target your ad campaigns and reach the right people. It can also give you insights into which content your audiences like the most.