Expand YT Audience
Expand YT Audience is your digital home, and just like a house needs to look clean, tidy, and welcoming, your videos need to look professional and compelling. Your channel icon, video thumbnails (more on that later), channel art, and description should all be designed to grab attention, convey your message, and convince viewers to subscribe.
Expand Your YouTube Audience
Keywords matter, but you must use them sparingly and in context to avoid seeming spammy or unnatural. Consider your keywords carefully and think of how people may search for your content, and try to incorporate them into your titles and descriptions. YouTube’s algorithm weights the first few lines of a description more heavily, so prioritize your most important keywords and try to tuck them into the first two or three lines.
Create custom video thumbnails for each of your videos that tell a visual story and pique interest. Make sure your video thumbnails match your channel artwork and brand identity.
Use call to actions (CTAs) to encourage subscribers and engage your audience. These can be links to your website, social media channels, merchandise suppliers, or other videos. They could also be prompts to subscribe, comment, or share your content.
Partner with influencers who have a similar audience to yours and offer them exclusive behind-the-scenes content to pique their interest in your YouTube videos. This will increase your reach and build trust amongst your audience.